Business consulting and consulting in Spain is constantly evolving, and Afianza has positioned itself as a benchmark in the sector. With more than 5,000 clients and 740 employees, its business model combines proximity, technology and innovation. In this interview with A Media Session, we talked with José Luis Cogolludo, CEO of Afianza, about the company’s growth, its expansion model and the keys to success in the business world.
What is Afianza and what is its differentiation in the market?
In the interview, it began highlighting the history and origin of Afianza.
- Elena Fraile (Presenter): José Luis, welcome to begin with, tell us, how is Afianza born?
- José Luis Cogolludo: Afianza is born of my passion to start and help companies to grow. We specialize in tax, accounting and employment advicein addition to offering audit, legal services and strategic consulting.
Expansion and growth of Afianza
For the growth of Afianza, José Luis Cogolludo highlights an expansion model based on acquisitions.
- Elena Fraile: In recent years, Afianza has integrated 48 professional offices and only in 2024 did it 15 acquisitionsHow do you get this growth?
- José Luis Cogolludo: Our sector has a particularity: customers are faithful to their advicewhich is an advantage, but also hinders organic growth.
Case of success: 3 to 18 million Euros
- Elena Fraile: Can you share a success story with us from Afianza?
- José Luis Cogolludo: One of our customers arrived with the intention of selling their company, valued at EUR 3 million. After working with us in the restructuring and professionalization of his business, he managed to sell it three years later for 18 million.
Keys to Business Success
Among the keys to success in the business field, José Luis Cogolludo highlights leadership and team management.
- Elena Fraile: As an entrepreneur, what advice would you give to those who want to grow in the business world?
- José Luis Cogolludo: The largest asset of a company is personsInstead of just focusing on customers, I've been betting on building a solid, motivated team with growth opportunities. customers arrive alone. In addition, the key to success is resilience. To undertake is not easy, there are times of crisis, but the important thing is moving forward and adapting.
The Future of Afianza and the Sector
To finish the interview, the CEO of Afianza gives us his vision for the future of the sector.
- Elena Fraile: What's next for Afianza in the next few years?
- José Luis Cogolludo: We will continue to grow, expand our services and consolidate our position in the market. We want more companies to have access to comprehensive and strategic advice to help them grow.
To find out in detail the analysis of José Luis Cogolludo, CEO of Afianza, and the strategies that have led the firm to consolidate in the market, we invite you to listen to the full interview.
In this conversation, key aspects of business growth, specialization in advisory services and the impact of digitalization on management optimization are addressed.
