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Professional Marketing Services


We scaled up the effort of the companies’ marketing teams

At Afianza we design and execute marketing strategies connected to the commercial objectives of each company. We integrate capture, positioning, conversion, technology, analytics and creativity to accompany the entire client journey and transform the investment into measurable results.

The growing variety of channels, tools and data requires expertise and a global vision. Having experts allows companies to better coordinate their actions, leverage their resources and make decisions with greater precision. Well-managed marketing helps generate business opportunities, increase team efficiency and build a stronger and more competitive brand.

Our marketing services for companies

Paid Media selling, not just impacting

We manage investment in search engines, social networks, programmatic media and advertising in artificial intelligence environments. We apply the same criteria in all channels: getting each…

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We manage investment in search engines, social networks, programmatic media and advertising in artificial intelligence environments. We apply the same criteria in all channels: getting each euro to contribute to bringing a sale closer, rather than just generating clicks or impressions.

SEO and GEO: visibility in search engines and AI responses

We build the organic positioning of companies in the medium term to reduce their dependence on paid media. We work both their presence on Google and…

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We build the organic positioning of companies in the medium term to reduce their dependence on paid media. We work both their presence on Google and their appearance in the responses of AI tools when someone searches for suppliers of their sector. In addition, we measure that visibility with our own tools.

Optimization of conversion on webs and funnels

We analyze where opportunities are lost throughout the digital process, from the website and campaign pages to forms or checkout. We detect frictions and adjust each…

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We analyze where opportunities are lost throughout the digital process, from the website and campaign pages to forms or checkout. We detect frictions and adjust each step so that a greater proportion of visits end up becoming contact or sale.

Follow-up of leads with potential

We implement lead scoring strategies integrated into the CRM of each company. We identify which contacts show a greater intention to purchase and activate their automatic…

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We implement lead scoring strategies integrated into the CRM of each company. We identify which contacts show a greater intention to purchase and activate their automatic tracking so that no relevant opportunity remains unmet.

Multichannel reporting and attribution

We create dashboards connected to the company's technological stack to show which campaigns and channels generate real sales. This vision allows us to evaluate the cost…

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We create dashboards connected to the company's technological stack to show which campaigns and channels generate real sales. This vision allows us to evaluate the cost of acquisition, know the return of the investment and decide where to allocate more resources from data, not intuitions.

Artificial intelligence applied to sale

We implement chatbots and voice agents that attend and qualify leads immediately. We also apply AI to the generation of proposals, emails, ads and other commercial…

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We implement chatbots and voice agents that attend and qualify leads immediately. We also apply AI to the generation of proposals, emails, ads and other commercial content, as well as to models that help anticipate which customers are most prepared to buy. Everything is integrated into the everyday work of the teams to provide them with speed and efficiency.

Conversion-oriented creativity

We devise and design the pieces of each campaign, from images and videos to advertising texts. We start from what works best in each channel and…

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We devise and design the pieces of each campaign, from images and videos to advertising texts. We start from what works best in each channel and evolve creativity according to their performance data, combining visual quality, brand coherence and conversion capacity.

Strategic management of social networks

We plan and execute the presence of companies in social networks with business objectives, not only of scope. We develop content that allows them to build…

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We plan and execute the presence of companies in social networks with business objectives, not only of scope. We develop content that allows them to build brand, maintain constant communication and generate business opportunities in a sustained way.

This is how our marketing experts work

(01)

We start from the company’s goals. We analyze its business priorities and define a marketing strategy aligned with the results it needs to achieve.

(02)

We work in a coordinated way with your teams. We collaborate with the areas of marketing, sales, technology and management to connect processes, share information and speed up execution.

(03)

We integrate channels, creativity and technology. We avoid isolated actions and build an ecosystem in which each discipline strengthens the performance of others.

(04)

We measure the impact on the business. We set clear indicators to know which initiatives generate opportunities and what their real contribution to sales is.

(05)

We continuously optimize. We analyze results, test and adjust campaigns, messages and digital experiences to progressively improve their performance.