Madrid Network and the firm Afianza have brought together leaders of legal firms and advisory offices to analyze a market in full structural transformation. In this strategic meeting, the three pillars that will mark the success of professional services in Spain have been defined: talent, technology and business scale.
Structural transformation of the professional services sector
The professional services sector is undergoing unprecedented change, driven by technological breakthrough and business concentration. This is the main conclusion of the working breakfast promoted by Madrid Network (Innovation Network of the Community of Madrid) and Afianza.
The event, held at the headquarters of Afianza in Madrid, featured a format of strategic dialogue among decision-making leaders. The session was led by David Puentes and Juan Francisco Torres (Afianza), along with key figures such as:
- Mariano González (Falcon Lawyers)
- Angel Gomez (Legal & Fiscal Balm)
- Alberto Zúñiga (Lets Law)
- Juan José Cigarran and Olga Galindo (Cigarán)
- Fernando Pérez Mateo (Tactio)
- José Luis Perezagua (Audididat)
Critical Challenges: Generational Relay and Loyalty of Talent
One of the main points of debate was the redefinition of the rules of the game. Professional firms face two urgent internal challenges:
- Generational relief: The emergence of new actors that transform traditional organizational models.
- Talent management: The attraction and loyalty of professionals has become an absolute priority. The evolution towards hybrid work models forces firms to strengthen their value proposition to be competitive.
Growth Strategies: Organic or Inorganic?
How should legal firms grow in 2026? Participants distinguished two formulas that currently coexist:
Organic growth
Based on internal capacity development, team building and firm culture strengthening.
Organic growth
A strategy based on integrations, strategic alliances and procurement. This formula seeks to gain scale and efficiency in a globalized market where size begins to be a determining factor of competitiveness.
The Real Impact of Artificial Intelligence on Offices
Technology took a central place. The conclusion was unanimous: Artificial Intelligence (IA) and Automation They are no longer options for the future, but operational realities.
- Optimization of structures: Improvement of internal organizational processes.
- Quality of service: Ability to provide more accurate and faster responses to the end customer.
"These spaces of reflection are vital to anticipate trends at a turning point for the sector," he remarked. Gema Sanz, Director of Institutional Relations of Madrid Network.
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